Differentiating Factor #1: Listing a property vs. marketing a brand
Most real estate agents attempt to sell property using only traditional methods. Trial and error has taught us that to be successful marketing luxury estates, something more is needed. Just like when a major corporation is hired on Madison Avenue to market a brand (Apple’s resurgence “Think Different”, Everyready’s Energizer Bunny, etc.), it is about “branding”. Branding means connecting an emotion to a product. We attempt to do the same with your home. How? By creating a world class marketing campaign using imagery and other means.
Differentiating Factor #2: Architectural Photography
Scott is an experienced photographer of architecture. We use that experience to direct our photographers to create magazine level work. Our team uses a unqiue process called High Dynamic Range imaging, blending multiple photographs into a single image using proprietary software and editing prior to the final fine tuning in Photoshop. This process makes each image stunning, contributes to the story and enhances the emotional appeal of your home.
Differentiating Factor #3: State-of-the-art Websites for each listing plus additional Virtual Media
We custom build flash based virtual media for all of our listings that we market to over 350 websites across the net. Below is a recent example of a luxury estate that we just sold in Westlake Village:
Differentiating Factor #4: Pre-marketing on the Internet
After years of marketing research of buyer behavior on the Internet, we have learned that early in the buying cycle when buyers are at home or at work searching the Internet for areas and homes they are interested in, they skip over the “ego” sites of real estate agents. They want certain information without being bothered by agents. We market to those needs “under the radar” so to speak. It is not about us, it is about the buyer. We establish contact with them after they request information. The result is that we are marketing your listing even before we even list it. Below are examples:
Scott has built strip centers and other real estate projects. This diversified background gives us added negotiating firepower and allows us to provide you with sound advice,particularly if problems arise in the inspection or contract stage. Scott's Bio
